Other Case Studies:
- USA
- AT&T
- Bank of America
- Castrol GTX
- Catwalk Networks
- Chevrolet
- Dos Equis
- Ford Focus SES
- Hackensack University
- History Channel
- Mattel
- Millenium Hotels
- MyTV9
- NBC
- Paramount Pictures
- Reynolds
- Sears
- Telemundo
- The Apprentice
- Verizon
- Wachovia
- WWE
- Yahoo
- UK
- Ask
- Rest of the World
- Castrol Euro 2008
- Chevron
- Diageo
- Ford S-MAX
- Panasonic
Campaign Summary
| Campaign Name: Donald Trump's "The Apprentice" Region: USA Dates: June 2006 |
 |
Campaign Overview:
Donald Trump challenged the Adwalker equipped Apprentice teams to sell season tickets for the Universal Theme Parks.
The two opposing Apprentice teams, Kinetic
and Arrow competitively hit the pavement in Universal Parks with Adwalker kits to win the challenge.
The Kinetic team used roller blades along with the Adwalker kits,
Arrow chose Adwalker kits only operating front of the line interacting and engaging with consumers in order to drive sales.
Adwalker enabled the teams to mobilize in prime positions and their handheld touch screens were able to swipe customer’s
credit card details and process the ticket orders online. The Adwalker digital printer printed out customer passes.
Both Adwalker equipped team’s competed exceptionally well, creating impact and driving sales.
Arrow won the challenge accumulating over $31,000 in sales where as Kinetic accumulated over $24,000 in sales.
Location: Universal Studios Hollywood, LA
Measurement: Selling over $55,000 worth of ticket sales in 3.5 hours, which amounts to over $133 in revenue every minute.
Comments: Donald Trump comments, "That sounds like a lot of money", referring to Universal Theme Parks Adwalker sales.
