Other Case Studies:
- USA
- AT&T
- Bank of America
- Castrol GTX
- Catwalk Networks
- Chevrolet
- Dos Equis
- Ford Focus SES
- Hackensack University
- History Channel
- Mattel
- Millenium Hotels
- MyTV9
- NBC
- Paramount Pictures
- Reynolds
- Sears
- Telemundo
- The Apprentice
- Verizon
- Wachovia
- WWE
- Yahoo
- UK
- Ask
- Rest of the World
- Castrol Euro 2008
- Chevron
- Diageo
- Ford S-MAX
- Panasonic
Campaign Summary
| Campaign Name: Castrol Euro 2008 Region: Austria & Switzerland |
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Campaign Overview: Adwalker teams were strategically placed in Euro 2008 fanzones to promote and drive traffic to the Castrol website.
Adwalker designed a Castrol soccer game in multiple languages to cater for all fans participating. The idea was to score a goal on the Adwalker screens and be entered into a competition to win championship final tickets and other prizes.
The Adwalkers data-captured the fans contact details and entered them into the competition. The Adwalker printed a coupon detailing the competition and the website address.
Adwalker's effective traffic driving to the site increased social networking. Castrol were able to build their database of football fans and use the data capture for follow-on marketing.
Locations: Austria – Innsbuck, Salzburg, Klagenfurt.
--------------Switzerland – Basle, Geneva, Zurich, Berne.
--------------Switzerland – Basle, Geneva, Zurich, Berne.
Measurement: Over 15,400 fans details data-captured in 7 cities.
Comment: The Adwalkers had direct access to the fans in the fanzones, targeting, interacting and engaging with them in a fun and entertaining way. Adwalkers established the brand name and connected Castrol as a sponsor to the tournament.
