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Campaign Summary
| Campaign Name: Guinness Rugby Hong Kong 7’s Region: China |
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Campaign Overview: Adwalkers provided an effective immersive experience by encouraging customers to play the Adwalker-designed Hong Kong 7’s Rugby game.
Adwalkers engaged customers in bars and in the stadium with the interactive rugby game.
The game enticed them to score a try to win a Guinness prize.
Adwalkers rewarded Guinness drinkers with Guinness merchandise and encouraged sampling to increase sales. Participants’ details were data-captured and entered into a competition for a prize draw. The objective of the campaign was to link Guinness as a brand to the tournament.
Adwalkers rewarded Guinness drinkers with Guinness merchandise and encouraged sampling to increase sales. Participants’ details were data-captured and entered into a competition for a prize draw. The objective of the campaign was to link Guinness as a brand to the tournament.
Locations: Hong Kong and Kowloon.
Measurement: Thousands of impressions and hundreds of interactions in 90 bars and 1 stadium over 4 weekends.
Comments: "One of the most successful campaigns we have done"
Guinness Hong Kong Senior Brand Manager, David Bage.
