- USA
- AT&T
- Bank of America
- Castrol GTX
- Catwalk Networks
- Chevrolet
- Dos Equis
- Ford Focus SES
- Hackensack University
- History Channel
- Mattel
- Millenium Hotels
- MyTV9
- NBC
- Paramount Pictures
- Reynolds
- Sears
- Telemundo
- The Apprentice
- Verizon
- Wachovia
- WWE
- Yahoo
- UK
- Ask
- Rest of the World
- Castrol Euro 2008
- Chevron
- Diageo
- Ford S-MAX
- Panasonic
| Campaign Name: Launch FORD S-MAX Launch Region: Germany |
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The Adwalker team engaged the public with Ford brand messaging and interactive three dimensional images of the new Ford car on their screens. They informed people attending the road shows about the launch and how to book instant test drives.
Adwalkers interacted and data-captured consumers' details and sent the information directly to the local garage of their choice for further correspondence. Adwalkers displayed an interactive map where consumers could choose their garage for test drives. With Adwalker's immersive experience the new Ford model S-Max launch created much interest.
Locations: 14 German Cities.
Measurement: Interacted with over 3500 people and data-captured over 1700 details.
Comment: Delivering on the objectives set out in the brief by exciting and engaging the audience, allowing them to explore the new car and data-capturing their details. The Adwalker futuristic appearance, the screens with the branding and imagery and the ability to print out coupons for instant test drives gave the Ford brand a modern perception among the audience.
