Other Case Studies:
- USA
- AT&T
- Bank of America
- Castrol GTX
- Catwalk Networks
- Chevrolet
- Dos Equis
- Ford Focus SES
- Hackensack University
- History Channel
- Mattel
- Millenium Hotels
- MyTV9
- NBC
- Paramount Pictures
- Reynolds
- Sears
- Telemundo
- The Apprentice
- Verizon
- Wachovia
- WWE
- Yahoo
- UK
- Ask
- Rest of the World
- Castrol Euro 2008
- Chevron
- Diageo
- Ford S-MAX
- Panasonic
Campaign Summary
The Adwalker team demoed the new Vista platform to encourage delegates to remain at the conference for as long as possible and to attend all four Microsoft demo sessions.
The team invited the delegates to enter the quiz on questions relating to the demos. Each delegate registered to play the quiz and enter into the competition. 20 random questions were loaded wirelessly from the server and the delegate had to answer as many questions in thirty seconds. The delegate names were displayed on a screen so people could track and view who was in the lead. The highest scorer won 1st prize within each area and the overall top scorer in all areas won the grand prize. Location: Dublin - Croke Park Conference Centre Measurement:1 engagement every 4.8 minutes
| Campaign Name: Irish launch of Microsoft Vista Region: Dublin, Ireland Dates: December 2006 |
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The Adwalker team demoed the new Vista platform to encourage delegates to remain at the conference for as long as possible and to attend all four Microsoft demo sessions.
The team invited the delegates to enter the quiz on questions relating to the demos. Each delegate registered to play the quiz and enter into the competition. 20 random questions were loaded wirelessly from the server and the delegate had to answer as many questions in thirty seconds. The delegate names were displayed on a screen so people could track and view who was in the lead. The highest scorer won 1st prize within each area and the overall top scorer in all areas won the grand prize. Location: Dublin - Croke Park Conference Centre Measurement:1 engagement every 4.8 minutes
Comments: Microsoft Ireland Developer Evangelist Robert Burke comments, “In my work with the Adwalker team prior to the launch, I was impressed by how rapidly they were able to integrate a number of Vista-era technologies, particularly the Windows Presentation Foundation, into their application. They quickly adapted the developer/designer workflow of Expression Interactive Designer and the new .NET 3.0 extensions to Visual Studio.”
