Other Case Studies:
- USA
- AT&T
- Bank of America
- Castrol GTX
- Catwalk Networks
- Chevrolet
- Dos Equis
- Ford Focus SES
- Hackensack University
- History Channel
- Mattel
- Millenium Hotels
- MyTV9
- NBC
- Paramount Pictures
- Reynolds
- Sears
- Telemundo
- The Apprentice
- Verizon
- Wachovia
- WWE
- Yahoo
- UK
- Ask
- Rest of the World
- Castrol Euro 2008
- Chevron
- Diageo
- Ford S-MAX
- Panasonic
Campaign Summary
Campaign Name: Panasonic GSMA Mobile World Conference Region: Spain |
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Campaign Overview: Adwalkers mobilised around the GSMA Mobile World Conference to drive delegates to the Panasonic stand and promote the Panasonic Toughbook.
The Adwalker team engaged delegates with a Panasonic video displayed on the Adwalker screen. The Adwalkers were able to data-capture delegates' names and company information and print personalized coupons. This information was entered into a competition for a 42 inch plasma TV screen.
In order to enter into the competition the delegates had to give their personalized coupon to staff at the Panasonic stand.
Locations: Barcelona, Spain.
Measurement: Over 80% redemption on Adwalker printed coupons at the Panasonic stand.
Comment: Panasonic were delighted with the results as Adwalker exceeded expectations and substantially increased the flow of traffic to the stand.
