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Campaign Summary
Campaign Name: Studio Movie Premiere
Region: USA
Paramount Logo

Campaign Overview: The Adwalker teams were disbursed around Times Square to promote and create awareness of the “Longest Yard” Movie Premiere.

The Adwalkers received massive attention in Times Square with their screens displaying scenes from the movie.

The hand held touch screens data-captured people’s details and signed them up to the fan site for follow-on marketing. Adwalkers rewarded people who signed up with a dynamic printed coupon for free popcorn at Clearview cinema theatres. 

Locations: New York City, NY.

Measurement: Over 600,000 impressions and hundreds of emails collected over the weekend with significant awareness generated in and around Times Square.

Comment: “Adwalkers provided a new and innovative way of reaching moviegoers when they are away from their PC, TV or radio. This is a new way for us to influence purchasing decisions that drives box office traffic and gathers contact information from a willing fan base interested in hearing more about movie future releases.”
Paramount Pictures Senior Vice President for Interactive Marketing, Amy Powell.



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