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Campaign Summary

Campaign Name: Sears Mall Retail Drive
Region: USA

Campaign Overview: A team of 39 Adwalkers were deployed in 10 shopping mall locations across the US. Adwalkers were able to drive traffic and generate sales leads in the Sears stores for sales and special promotions.

The campaign ran in conjunction with key shopping calendar days, weekends in May before Mother’s Day, June before Father’s Day, and August for Back to School shopping.

Adwalker interacted with consumers in malls with on-screen brand messaging including Sears special offers and promotions. They printed coupons with special offers for consumers to redeem, driving the flow of traffic into the stores.

Locations: Shopping malls in Atlanta (3 malls), Chicago (1 mall), Boston (3 malls), Jersey City (1 mall), Denver (1 mall), and Los Angeles (1 mall).

Measurement: 3,150,000 consumers reached and 217,039 coupons distributed over 20 day campaign, averaging 1 engagement every minute. This campaign generated an estimated $475,000 of revenue for Sears Holding Corporation.

Comment: Adwalkers have the unique ability to directly interact, drive traffic and create a truly immersive personable experience with hundreds of thousands of people nationwide.
“I have never shopped at Sears, but they must be pretty cool to have you guys out here!”
Customer, Atlanta.
“Sears sure is on top of the advertising ladder aren’t they?”
Customer, Boston.
“Father’s Day is coming up? Thanks for reminding me, maybe Sears has something he’ll like.”
Customer, Chicago.

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