12 June 2007
Further to the announcement made on 14 May 2007, the Board of Adwalker, the AIM listed specialist in wearable media solutions, announces it has signed a letter of intent to pilot an interactive fixed screen digital network on behalf of a FTSE 100 Fast Moving Consumer Goods ('FMCG') company, with the intention of rolling out an extensive network of interactive screens across Europe if the pilot is successful.
Under the terms of the pilot, Adwalker, with assistance from major IT service providers, will deliver an interactive fixed screen network for the FMCG company within retail outlets in Europe. The pilot will begin in July and run through to the end of the 2007, when an assessment of its results will be made. If successful, a potential roll-out programme is expected to commence in 2008.
Simon Crisp, Adwalker CEO, added: 'This is a significant opportunity for the Company. Adwalker has been chosen to pilot the network on the basis of its expertise in the disciplines of media and interactive technologies.
'Whilst fixed screen networks have, up to this point, not been part of Adwalker's core strategy it is an evolutionary step for the Company to bring the benefits of the Adwalker platform and its unique consumer interfaces to that of the fixed screen network arena.'
| Enquiries: | |
| Adwalker plc. Simon Crisp |
Tel: +353 (1) 866 9000 |
| Bishopsgate Communications Ltd. Dominic Barretto |
www.bishopsgatecommunications.com Tel: 020 7562 3350 Dominic Barretto Mobile: 07930 450 156 Sophie Davis Mobile: 07960 830 635 |
| John East & Partners Ltd. Simon Clements David Worlidge |
www.johneastpartners.com Tel: 020 7628 2200 |
