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Disneyland Paris Use Adwalker to Kick Start "The Twilight Zone Tower of Terror |
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| Live Photo Transported from Adwalkers via 3G Technology to Billboard. The End Result Depicts Persons "Spooky" Image | ||
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Adwalkers Created a Buzz on the Streets of London Promoting "The Twilight Zone Tower of Terror", as it makes its Debut in Disneyland Paris.
The Adwalker team dressed as bellhops photographed enthusiasts and displayed the picture on Adwalker screens. The Adwalkers altered the photos to reflect before and after the "Tower of Terror" experience. The photos were sent via 3G technology to a large branded digital screen to one of Central London's busiest junctions, Oxford Street and Tottenham Court Road.
Adwalker UK's, Jaron Wikler said, ,This campaign is the first of its kind to take place in the UK that is digitally engaging, interacting, taking photos on the street and displaying it to an audience on a giant digital screen. Taking into account reports that show people spend more time out-of-home and that digital screens increase top of mind awareness, our technology and usability of Bluetooth and 3G is such an effective way to create a unique outdoor campaign with maximum impact.'
The Adwalker campaign united the essence of the "Tower of Terror" theme: An exhilarating experience that will transport you to a mysterious dimension.
Click HERE to view the "Tower of Terror" Adwalker screen
