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Adwalker Entice Rugby Supporters

The Association with Guinness and the Six Nations Rugby Tournament was Re-enforced with Adwalkers "Try Time Challenge Game".

Deployment of Adwalkers to specific Rugby targeted venues before the games to heighten awareness of the Guinness association and make it the preferred brand. The Adwalker team engaged and challenged customers to play the rugby games on their screens; the winners received pints of Guinness, rugby shirts and other promotional items.

Diageo Account Manager Northern Ireland, Jack Ferguson said, "Having used the Adwalker units on Rugby World Cup and 6 nation's activities for the Guinness brand, we have had excellent feedback from both consumers and also our promotional staff. They arouse consumer interest in the bars and are positively received by the trade - much more innovative and exciting than the usual promotions they receive. The Adwalker team has been helpful throughout these campaigns, providing fast turnaround times and offering helpful advice to our teams."

The Six Nations Adwalker Campaign ran fifty promotions over five Rugby games, successfully identifying and connecting the brand association to the event.