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High Fashion Meets High Tech
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New York Fashion Week Commenced with Followers of Fashion and Adwalker Digital Wearable Media.

OK Magazine used Adwalker to promote Americas Next Top Model for CW Networks. The Adwalker team diligently interacted with the crowd handing out branded mirrors while their screens played CW Networks “Americas Next Top Model”.

Adwalker added a sense of excitable ambiance in New York’s Bryant Park as fashion gurus and journalists from around the world eagerly arrived for the opening of the Mercedes-Benz New York Fashion Week.

Commenting on the increasingly indivisible connection between Technology and Fashion, Simon Crisp, CEO of Adwalker plc, said, “some of the world’s most innovative designers, such as the highly acclaimed Hussein Chalayan who produces ‘Future Couture’, are bringing high end design and high end technology together in seamless and ingenious ways. Adwalkers wearable media is the commercial result of human interaction and digital technology merging to offer an amazing vehicle for everybody to interact and engage with."


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