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Market for On-line Gaming

Adwalker UK Arrive in 3G Stores to Demonstrate and Promote Gameloft Online Games.

The Adwalker team interacted with the public around the UK, their screens displayed the games with sound to attract attention and create brand awareness. Customers were able to access, browse, download and discover how to play games, the games displayed were Deal or No Deal, Catch Phrase and Brain Challenge 2.

The objective of the campaign was to make the experience fresh and engaging, to drive and encourage usage of online gaming, to target males and females between the ages of 18 – 34 year olds. The campaign was measured by the number of contacts and the number of customers downloading games.

The feedback was very positive; people enjoyed interacting with the Adwalkers, making it a fun experience, the essence of on-line gaming


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