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Guinness UK Deploys Adwalker for Try Time Rugby Campaign

Recently, Adwalker was deployed around seven locations in the UK for Rugby Premiership Matches. Guinness wanted to create a fun element around their campaign while promoting the Guinness brand. As Guinness had worked with Adwalker in previous campaigns they knew that Adwalker would be able to interact and engage fans.

The Adwalker team interacted with Rugby fans while handing out informational leaflets outside the stadium grounds before the match. The Adwalker screen showed images of a pint of Guinness with a call to action: "It’s Try Time You Could Win a Pint of Guinness". Adwalkers interacted with the fans and instructed them on how to play the game.

The objective was to inform as many people about the Guinness competition. The Try Time competition comprised of a free pint of Guinness, the consumers were asked to text a number predicting the player to score the first try in the second half of the match. The winners received a text with a winning code redeemable after the match at the Guinness pod in the stadium bars. All participants were entered into a competition for some Guinness prizes.

This campaign demonstrated an increase in the number of competition entries.