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- September 2008
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- August 2008
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- AW Receives UK Patent
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- AW Goes Green
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- July 2008
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- June 2008
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- Ice Road Truckers at NASCAR
- AW at New York Convention
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- Success for Handi-Vac
- CHEVRON Use AW
- May 2008
- Adwalker in Ten US States
- AW In Trinidad and Tobago
- AW Promotes Bermuda Tourism
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- April 2008
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- March 2008
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| Adwalker in Sports Stadium Delivers Results | ||
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Adwalkers were recently utilized by Chevy to launch the new Chevy Malibu car at the 2007 World Series with Great Results.
The objective of the campaign was to reach as many spectators entering and exiting the arena over the four games in Boston, MA and Denver, CO, to create brand awareness, drive traffic to the Chevrolet website, and data capture as many fans as possible.
The Adwalker team wore Chevy branded vest covers, their screens played TV commercials as they interacted with fans and distributed Chevy key chains. They engaged baseball fans by asking them to vote for ‘The player you can’t ignore’; the vote was then registered for a competition to win the New Chevy Malibu Car.
In the case where a fan did not have time to register for the competition, the Adwalker issued a receipt with website details as a reminder to register, this maximized website traffic.
Adwalker delivered great results with an estimated 253,822 impressions over 4 games. There were over 2000 data leads generated, with over 1600 opting in to future communication from Chevrolet and over 800 opting in to receiving additional information from MLB.
