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MBNA Use Adwalker to Engage UK Fans

Adwalkers engage Chelsea fans at Stamford Bridge for MBNA Europe.

MBNA Europe required an exciting, efficient and interactive way to gather sales leads for their Chelsea Rewards Credit Card and chose Adwalker to fulfill the brief.

A team of Adwalkers engaged the fans in a competition entry and every registration was entered into a prize draw to win 2 VIP tickets to a Chelsea match.

Anyone who eventually opens an MBNA account will also receives a free Chelsea shirt. As well as registering sign-ups, the Adwalkers provided footfall to a number of static MBNA ‘sign-up pods’ that were dotted around the stadium, thereby acting as a DOoH outreach and broadcast medium as well as being able to conduct 1-2-1 interactions.

This is an exciting opportunity for Adwalker as the ultimate plans are to roll out the Adwalker/MBNA service across other Football Stadiums nationwide


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