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Adwalker Directly Delivers the Message at New York Convention

Adwalker data captures the voice of the people

Business Week Deploys Adwalkers at the Advertising 2.0 Convention

Adwalker were used to promote BusinessWeek.com and acted as a visual digital aid gathering data as they walked around covering all areas of the convention. Adwalker engaged attendees with a gift of free iTunes card and a chance to win a base decking station. The Adwalkers were accompanied by a Business Week rep who initiated conversation before presenting the Adwalker with the demonstration and market research content. The screen display depicts people and asks a simple question by selecting a topic that is most important to that person.

Julie Abrams, Business Week Senior Marketing Manager, comments, 'I just wanted to thank you again for all your hard work. From Adwalker production through execution, from the onsite team to logistics, the experience was flawless. My team and I had a great time yesterday and I received tremendous feedback both onsite from attendees as well as from my senior management team. Everyone is still buzzing.'