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Adwalker Increase Betdaq On-Line Activity

Interacting with target market

Adwalkers are targeting young professionals with gaming platform and digital coupons to drive online betting

The campaign to raise awareness and drive traffic to the Betdaq website started in Dublin’s city financial district. The first stage of the campaign looks very positive with over three hundred leads generated. The Adwalker body screens displays call to action loops asking people to answer sporting questions in order to redeem a €25 bet.

The Adwalker captures the target group’s details for ongoing marketing. The voucher is encoded with special access numbers and matched to customers data capture details. The customer is directed to the website to input their number and to receive the voucher. The concept to answer one or more questions correctly is very successful increasing traffic on the Betdaq website.

Karl Riley, Betdaq Marketing Director comments, 'We are very pleased to be working with Adwalker. They have taken great care to promote our brand in the right way and they have met our requirements with the minimum of fuss. I have thoroughly enjoyed working with them.'