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Football Fans Score with Adwalker's "Free Kick Challenge" at Euro 2008
The free kick challenge attracts fans German fans take-on the Adwalker Castrol challenge

Castrol, a major sponsor of the Euro 2008 Football Championships is mobilizing Adwalker in eight cities across Austria and Switzerland.

Adwalkers are roaming in all match fanzone areas interacting with fans to promote www.castrolindex.com, a website which analyses the performances and effectiveness of players in Euro2008. Adwalkers key objective is to drive web traffic to this site.

Adwalker specially designed an interactive soccer game which is displayed on the Adwalker screen for fans participation. The Castrol free kick challenge game involves taking a shot on the goal; if the participant scores they will be entered into the Castrol competition. The Adwalker data captures the fans name, email and phone number and prints out a coupon in various languages specifying the competition and website details. Adwalker follows-up with an email notification to participants including a link to the Castrol website.

Simon Crisp, CEO Adwalker comments, “Adwalker has provided Castrol with an all encompassing digital platform to promote the ‘Performance Index’ website. The real-time connectivity element will enable fans to access the ‘Performance Index’ quickly and efficiently whilst they relax in the Fan Zones

We are delighted to be connecting such an important official sponsor, as Castrol, with hundreds of thousand of fans over the period of Euro 2008.”