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America Debuts Cricket Twenty20 Tournament with Adwalker
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Fort Collins, Colorado hosted the first US Cricket Twenty20 tournament, it showcased 20 Caribbean territories in a single elimination knockout. This event infused color, entertainment and excitement both on and off the field.

In the run-up to the tournament, an Adwalker team interacted with people in bars, restaurants, shopping areas and college campuses.

Adwalkers data captured people who participated in playing the Adwalker designed cricket trivia game. In turn these people were entered into a competition to win $20,020 and ten runner-up prizes of $2,020. The LCD touch screen recorded the information; the computers retained it for market research purposes and qualitative reporting. Adwalker recorded interacting with over 27,000 people increasing brand awareness.



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