You dont seem to have the required version of flash installed. Please click the icon below to install it.

Mattel Toy with Adwalker at International Games Convention

Adwalkers interactive screens display 'UB Funkeys' Dynamic coupons printed for a targeted audience

Adwalkers interactively immersed video gamers with Mattel’s new 'UB Funkeys' at the biggest annual event in Europe.

With over two hundred thousand visitors, more than five hundred exhibitors and over one million square feet to cover, mobile Adwalkers were able to engage young attendees, interacting, spending quality time delivering the ultimate ‘UB Funkeys’ gaming experience. 

Adwalkers attracted lots of attention with sample shots of the game and printed out dynamic prize coupons redeemable at the Funkeys stand. Adwalker provided Mattel with the opportunity to showcase their new product to a targeted audience and acted as a constant traffic driver to the stand. 

A spokesperson from Mattel comments, 'The result was really exceptional, causing a lot of interest for the product itself and for our stand at the Games Convention.

For Europe, Middle East and Africa, please contact Jaron Wikler: jaron.wikler@adwalker.com