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Award Winning Adwalker
The Adwalker team with Chevron and Dow Jones

Interactive and Engaging Adwalker



The Wall Street Journal’s Prestigious “Dow Jones Innovation Award” Goes to Chevron with Adwalker

This new initiative is to promote and reward creative solutions across The WSJ Group.  These awards are designed to salute the most innovative WSJ campaigns and programs in 2007/2008 that have helped achieve client’s goals, bring in incremental revenue to the company and earn worldwide recognition.

In July 2008, Adwalker developed a campaign for Chevron and The WSJ at the World Petroleum Congress in Madrid.

The campaign to create awareness, drive traffic to the stands and data capture delegates details was a huge success.  The Chevron and WSJ stands were full to capacity everyday.

This campaign was one of over fifty initiatives submitted for the award and won.
   
Adam Ezro - Strategic Sales Manager, The Wall Street Journal Europe, comments, "The key element was to use ten Adwalkers to interact with delegates to enter them into a daily competition. The Adwalkers screens ran Chevron adverts in multiple languages and allowed the user to answer the daily questions and collect the data necessary to enter the competition.

Jaron Wikler at Adwalker was invaluable in making the promotion a massive success for both Chevron and The Wall Street Journal Europe, as well as for our team winning the Innovation Award. He could not have worked any harder or diligently for two very challenging customers.

We were ecstatic to win and this would not have happened without Adwalker providing us with a fantastic solution, exceptional operational delivery and substantial measured results."



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