Adwalker Go Down Under 

Adwalker Announces New Licensing Agreement with Australian Company 808 South. 

Under the new licensing agreement Adwalker will provide 808 South with access to as many Adwalker units required for lease hire, operating and logistics guidelines, training, marketing and technical support and regional exclusivity. 

This strategically positions Adwalker in new territory and allows deployment into the Australasia markets.      

808 South is an Australian company who bring together emerging technologies and interactive thinkers. They strive to bring brand awareness through exciting technology and to make that all important connection between brand and customer.
Iain Crittenden, Managing Director, 808 South said, “I am extremely pleased with the new agreement, it makes us the first reseller in Australian markets and adds another dimension to our organisation, we can now provide our clients with the world’s most interactive digital platform. I really look forward to working with Adwalker”.         

Simon Crisp, CEO, Adwalker said “This licensing agreement allows 808 South to have all the features and  benefits the Adwalker platform has to offer, service applications like video games and competitions, vouchers and printouts, product demos, photo marketing and much more. 808 South will be able to offer their clients an interactive, engaging experience with measurable results. The can provide their clients with data capture, drive traffic to their websites, generate leads, act as a point of sale and generally create an all-round unique and memorable experience like no other.  I am delighted with this new agreement and look forward to working with 808 South”.    

The Adwalker and 808 South agreement will commence February 2008 and is expected to expand rapidly in the coming months.

For more information contact Michael Hanrahan: adwalker@808south.com.au

Guinness UK Deploys Adwalker for Try Time Rugby Campaign

Recently, Adwalker was deployed around seven locations in the UK for Rugby Premiership Matches.  Guinness wanted to create a fun element around their campaign while promoting the Guinness brand. As Guinness had worked with Adwalker in previous campaigns they knew that Adwalker would be able to interact and engage fans.  

The Adwalker team interacted with Rugby fans while handing out informational leaflets outside the stadium grounds before the match. The Adwalker screen showed images of a pint of Guinness with a call to action: "It’s Try Time You Could Win a Pint of Guinness".  Adwalkers interacted with the fans and instructed them on how to play the game.  
 
The objective was to inform as many people about the Guinness competition. The Try Time competition comprised of a free pint of Guinness, the consumers were asked to text a number predicting the player to score the first try in the second half of the match. The winners received a text with a winning code redeemable after the match at the Guinness pod in the stadium bars.  All participants were entered into a competition for some Guinness prizes. 

This campaign demonstrated an increase in the number of competition entries.   

Digital Out Of Home Announces Top 10 Digital Companies  

Adwalker Named as One of the Top 10 Digital Companies to Look Out For in 2008. 

The DailyDOOH Industry Analyst, Adrian J. Cotterill said, “They have strong operations in the US and in the UK. Most recently they have been doing some great high impact, mobile digital signage at Premiership Football grounds. Something I think brands and advertisers will like. They also have this mysterious? Fixed digital signage network in the offing. I believe that AdWalker will be a major player in the fixed and mobile screen network market next year.”

DailyDOOH is a website dedicated to digital out of home news.  Under the respected analyst Adrian J. Cotterill, a group of researchers analyze digital out of home in Europe. Middle East and Africa..  The website is viewed by everyone in the industry from media buyers, planners, advertising agencies, corporate and retail investors to every industry executive, journalists, and conference organizations.

Read the full article HERE

Adwalker in Sports Stadium Delivers Results

Adwalkers were recently utilized by Chevy to launch the new Chevy Malibu car at the 2007 World Series with Great Results. 

The objective of the campaign was to reach as many spectators entering and exiting the arena over the four games in Boston, MA and Denver, CO, to create brand awareness, drive traffic to the Chevrolet website, and data capture as many fans as possible.       

The Adwalker team wore Chevy branded vest covers, their screens played TV commercials as they interacted with fans and distributed Chevy key chains. They engaged baseball fans by asking them to vote for ‘The player you can’t ignore’; the vote was then registered for a competition to win the New Chevy Malibu Car. 

In the case where a fan did not have time to register for the competition, the Adwalker issued a receipt with website details as a reminder to register, this maximized website traffic.

Adwalker delivered great results with an estimated 253,822 impressions over 4 games.  There were over 2000 data leads generated, with over 1600 opting in to future communication from Chevrolet and over 800 opting in to receiving additional information from MLB. 

Answering Global Demand for Adwalker   

Due to Increased Demand Adwalker Launches New Leasing Agreement 2008.  

Adwalker is taking its wearable, media solutions to new heights offering customers an exciting lease hire and licensing package. 

Keith Jordan, COO, Adwalker said,” In 2007 Adwalker had many enquiries throughout the world, in many of our non core territories.  We noticed that many of these enquiries were in relation to unit hire. After much deliberation we put in place a new lease hire and licensing strategy agreement. This agreement has many benefits for both us and our clients, it allows us to lease the units for a specific time frame structured around the client and the campaign. The benefit to the client is maximum utilization of the units, maximum campaign impact with minimum cost. It significantly reduces the cost to the client” 

The package can include the following: 

For more details contact:

MBNA Use Adwalker to Engage UK Fans

Adwalkers engage Chelsea fans at Stamford Bridge for MBNA Europe.

MBNA Europe required an exciting, efficient and interactive way to gather sales leads for their Chelsea Rewards Credit Card and chose Adwalker to fulfill the brief.

A team of Adwalkers engaged the fans in a competition entry and every registration was entered into a prize draw to win 2 VIP tickets to a Chelsea match.

Anyone who eventually opens an MBNA account will also receives a free Chelsea shirt. As well as registering sign-ups, the Adwalkers provided footfall to a number of static MBNA ‘sign-up pods’ that were dotted around the stadium, thereby acting as a DOoH outreach and broadcast medium as well as being able to conduct 1-2-1 interactions.

This is an exciting opportunity for Adwalker as the ultimate plans are to roll out the Adwalker/MBNA service across other Football Stadiums nationwide

If you do not wish to receive any further emails from Adwalker, please email unsubscribe@adwalker.com