New York Fashion Week Commenced with Followers of Fashion and Adwalker Digital Wearable Media.

OK Magazine used Adwalker to promote Americas Next Top Model for CW Networks. The Adwalker team diligently interacted with the crowd handing out branded mirrors while their screens played CW Networks “Americas Next Top Model”.    

Adwalker added a sense of excitable ambiance in New York’s Bryant Park as fashion gurus and journalists from around the world eagerly arrived for the opening of the Mercedes-Benz New York Fashion Week. 

Commenting on the increasingly indivisible connection between Technology and Fashion, Simon Crisp, CEO of Adwalker plc, said, “some of the world’s most innovative designers, such as the highly acclaimed Hussein Chalayan who produces ‘Future Couture’, are bringing high end design and high end technology together in seamless and ingenious ways. Adwalkers wearable media is the commercial result of human interaction and digital technology merging to offer an amazing vehicle for everybody to interact and engage with."

Adwalker UK Arrive in 3G Stores to Demonstrate and Promote Gameloft Online Games.

The Adwalker team interacted with the public around the UK, their screens displayed the games with sound to attract attention and create brand awareness. Customers were able to access, browse, download and discover how to play games, the games displayed were Deal or No Deal, Catch Phrase and Brain Challenge 2.

The objective of the campaign was to make the experience fresh and engaging, to drive and encourage usage of online gaming, to target males and females between the ages of 18 – 34 year olds. The campaign was measured by the number of contacts and the number of customers downloading games.  

The feedback was very positive; people enjoyed interacting with the Adwalkers, making it a fun experience, the essence of on-line gaming.

Adwalker Photo Marketing Campaign Engage Employees at the Wrigley’s Annual Sales Meeting in Chicago, Illinois

The Adwalker team took photos of employees with digital cameras. The photos were transmitted to the Adwalker platform via Bluetooth and displayed up on screens. The employees got to choose the background and as it was Valentine’s Day most employees choose a Valentine theme.  

The Adwalker team collected employee’s names and recipients email information, and wirelessly sent the photo to the intended recipient. It was a huge hit at the sales meeting.

Sales Are Growing For the Iconic Brand For the First Time Since 2000.

The upswing is being attributed in large part to marketing spend, which Diageo has increased by 4 per cent globally. Sales data shows that the brand’s key growth target market of 21 to 34-year-old males is growing.

Diageo’s Marketing Manager, said, ‘‘it’s the start of a long-term growth plan for the Guinness brand. I believe what we’re doing now in marketing is really resonating with consumers."

Guinness Use Adwalker to Target Market Audience
Click HERE to download the Campaign Summary (PDF)

Panasonic Deploy Adwalker at the World's Premier Mobile Event in Barcelona.

Panasonic showcased their ruggedized Toughbook laptops at their stand while the Adwalker team mixed with delegates around the grounds displaying a video of lab experiments on how tough Toughbook is.

The Adwalker team engaged delegates with the video while collecting their names and company information.  The Adwalkers were able to produce personalized coupons to be entered into a competition for a 42 inch plasma screen TV. In order to enter into the competition the delegates had to go to the Panasonic stand and hand-in the coupon.

There was over 80% redemption on Adwalker printed coupons at the stand. Panasonic was delighted with the results as Adwalker increased the flow of traffic to the stand.

The Irish State Development Agency, Enterprise Ireland Awards Adwalker a Research & Development Grant

This is great news for Adwalker plc and its shareholders, helping to further develop and grow the company.  Adwalker can concentrate on the future of the company’s digital multimedia platforms and act according to Enterprise Irelands mission statement “to accelerate the development of world-class Irish companies to achieve strong positions in global markets resulting in prosperity”.

Adwalker will greatly benefit from the research and development grant and continue to innovate and contribute to the development of digital screen technologies.   

Keith Jordan, COO of Adwalker plc, said, “Investment and R&D support from Enterprise Ireland reflects the quality of the technological development within Adwalker, not just on the Adwalker wearable media platform but also in our development of fixed interactive digital screen networks. Enterprise Ireland is rigorous in choosing irish companies to support.”

Tracy Pryce, Enterprise Ireland Development Adviser, added, “Adwalker was deserving of the investment and R&D grant as they met Enterprise Irelands exacting commercial and technological standards. We are delighted to be involved in an Irish company developing best of breed digital technologies that are being recognised around the world”.

There are currently 2 positions available in our New York City office:

1: Job title: Out of Home/Digital Account Executive
The Out of Home/Digital Account Executive is responsible for new business prospecting and selling with defined revenue objectives

2: Job title: Graphic/Multimedia Designer
The Graphic/Multimedia Designer is responsible for creating all front-end campaigns, developing storyboards/pitch ideas and designing all UI modules

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