Adwalkers were deployed in Hong Kong to reward Guinness drinkers in the run-up to the Rugby tournament.

The Adwalker street teams swooped into Hong Kong’s busy nightlife area, targeting thirty bars in two nights. The objective of the pre-launch is to link Guinness as the official beer of the tournament, promote the brand by sampling and increase sales.

Adwalker street teams gained momentum by interacting with customers in bars, engaging them to play a Guinness Rugby game on Adwalker screens. Customers who scored the highest were rewarded with Guinness prizes.

The Adwalker campaign will run for four weeks until the Hong-Kong 7’s kick-off on March 28th. It is a great opportunity to heighten awareness of the Guinness brand and the tournament.
Click HERE to download the Campaign Summary (PDF)

Fort Collins, Colorado hosted the first US Cricket Twenty20 tournament, it showcased 20 Caribbean territories in a single elimination knockout. This event infused color, entertainment and excitement both on and off the field.

In the run-up to the tournament, an Adwalker team interacted with people in bars, restaurants, shopping areas and college campuses.

Adwalkers data captured people who participated in playing the Adwalker designed cricket trivia game. In turn these people were entered into a competition to win $20,020 and ten runner-up prizes of $2,020. The LCD touch screen recorded the information; the computers retained it for market research purposes and qualitative reporting. Adwalker recorded interacting with over 27,000 people increasing brand awareness.

Forward-looking insight informing today's technology choices by Tom Yager

"When I was a staffer at Mobile Computing & Communications Magazine, way back in the mid-90's, the notion of 'wearable computing' conjured far-off sci-fi images." Now, the current incarnation of mobile devices, PDAs and ultraportables is enough for Tom Yager to declare that, "futurists' dreams of the wearable computer are realized. As foreseen, that technology has changed culture and, arguably, humanity."

So Yager rubs his crystal ball, gazes inside. "One day our wearable computers will work with us and for us in ways that divisions among platforms and sweetheart exclusive deals with wireless operators make difficult to imagine."

The Mobile Apps Gold Rush (Article)

Adwalker was on-hand for the Launch of the Nintendo Professor Layton & the Curious Village DS Game in Washington DC and San Francisco.

Adwalker Screens played Nintendo Trailers from the new DS game. The Adwalker street teams got a lot of attention dressed in Professor Layton hats with Adwalker logo vests. People were entertained by the Adwalker visuals; the team was able to directly communicate to the amused crowd while distributing over 25,000 flyers.

Adwalker Enchanted the Award Winning Creative Leaders by Digitally Showcasing their Productions

The Kidscreen Summit 2008 was hosted by The Irish Enterprise Board to acknowledge the contribution of Irish talent to the global animation industry. Adwalkers played video clips and displayed information on their screens engaging the audience.

The digital hub included production companies, animators, illustrators and service providers. Most have worked with Disney, Cartoon Network, and Nickelodeon as well as working on live action TV movies, feature films comedy dramas and entertainment.

There are currently 2 positions available in our New York City office:

1: Job title: Out of Home/Digital Account Executive
The Out of Home/Digital Account Executive is responsible for new business prospecting and selling with defined revenue objectives

2: Job title: Graphic/Multimedia Designer
The Graphic/Multimedia Designer is responsible for creating all front-end campaigns, developing storyboards/pitch ideas and designing all UI modules

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