Issue 4
 
 
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Live Photo Transported from Adwalkers via 3G Technology to Billboard. The End Result Depicts Persons "Spooky" Image


Disneyland Paris Use Adwalker to Kick Start "The Twilight Zone Tower of Terror" Campaign

Adwalkers Created a Buzz on the Streets of London Promoting "The Twilight Zone Tower of Terror", as it makes its Debut in Disneyland Paris.

The Adwalker team dressed as bellhops photographed enthusiasts and displayed the picture on Adwalker screens. The Adwalkers altered the photos to reflect before and after the "Tower of Terror" experience. The photos were sent via 3G technology to a large branded digital screen to one of Central London's busiest junctions, Oxford Street and Tottenham Court Road.

Adwalker UK's, Jaron Wikler said, "This campaign is the first of its kind to take place in the UK that is digitally engaging, interacting, taking photos on the street and displaying it to an audience on a giant digital screen. Taking into account reports that show people spend more time out-of-home and that digital screens increase top of mind awareness, our technology and usability of Bluetooth and 3G is such an effective way to create a unique outdoor campaign with maximum impact."

The Adwalker campaign united the essence of the "Tower of Terror" theme: An exhilarating experience that will transport you to a mysterious dimension.

Click HERE to view the "Tower of Terror" Adwalker screen

 
The Adwalker Street Team dressed as Disneyland Paris Bellhops

One of the Adwalker Street Team Takes a Digital Image of a Person on the Street

Mediagruppen AB Sweden Partners with Adwalker

The Stockholm Based Company is an Advocate of Out of Home Media

This event marketing and media advertising company specialize in delivering exciting Out of Home campaigns.  They have exclusive TV channel rights with the Arlanda Express, the speed train from the airport to Stockholm. They are introducing Adwalker to the Swedish markets in an effort to bridge the gap between product and consumer.   

Johan Fryksenius, Mediagruppen Stockholm Manager, said, "I am very excited about this partnership with Adwalker.  This platform will enable us to provide a better service for our clients while promoting our company too.  It will enable us to bring digital technology in a way that our markets have not yet seen.  We can now directly target and engage people in specific groups and demographics, something that we have always wanted to do.  The new rental model has many benefits for us and one of the reasons that we collaborated".         

Adwalker CEO, Simon Crisp said, "As we successfully increase and build relationships globally, it is apparent that our leasing model is working for us and our partners. The structure has many benefits for resellers; kit rental, user friendly training DVD, operational and technical support packages among many other features. We were delighted to be able to provide an Adwalker leasing agreement thus allowing us to bring our platform to new markets."

Click HERE to view Adwalker Lease Hire 2008…

 

Adwalker Entice Rugby Supporters

The Association with Guinness and the Six Nations Rugby Tournament was Re-enforced with Adwalkers "Try Time Challenge Game".

Deployment of Adwalkers to specific Rugby targeted venues before the games to heighten awareness of the Guinness association and make it the preferred brand. The Adwalker team engaged and challenged customers to play the rugby games on their screens; the winners received pints of Guinness, rugby shirts and other promotional items.

Diageo Account Manager Northern Ireland, Jack Ferguson said,
"Having used the Adwalker units on Rugby World Cup and 6 nation's activities for the Guinness brand, we have had excellent feedback from both consumers and also our promotional staff. They arouse consumer interest in the bars and are positively received by the trade - much more innovative and exciting than the usual promotions they receive. The Adwalker team has been helpful throughout these campaigns, providing fast turnaround times and offering helpful advice to our teams."

The Six Nations Adwalker Campaign ran fifty promotions over five Rugby games, successfully identifying and connecting the brand association to the event.

 

Sainsbury's Retail Use Adwalker for New Stores

The Biggest Retailer of Fair-Trade Products in the UK Gets Adwalker to Broadcast and Promote New Stores

Adwalker screens displayed new store openings and product offers driving customers into their supermarkets. The Adwalker attracted attention by mobilizing in populated retail areas interacting with shoppers while gaining momentum. Sainsbury's were delighted with the response and will continue to use Adwalker.

Click HERE to view a sample of the Adwalker Sainsbury display screen


 

Adwalker Goes Dutch

CP2 Field Marketing Company in the Netherlands Incorporates Adwalker into their Marketing Mix

CP2 CEO Marc den Boggende commented, "We excel in creativity and quality; we are always looking at new ways of communication and interaction with target groups, we want to stay ahead of the competition and be first to the Dutch market with innovative ideas and solutions. Adwalker has given us the platform to achieve this and we look forward to using Adwalker in many of our campaigns"

Some of CP2 clients are Coca Cola, Bacardi Martini, Red Bull, Orange Telecom, Espirit and KPN


 

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Keith Jordan- Group Chief Operating Officer
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