Castrol, a major sponsor of the Euro 2008 Football Championships is mobilizing Adwalker in eight cities across Austria and Switzerland

Adwalkers are roaming in all match fanzone areas interacting with fans to promote www.castrolindex.com, a website which analyses the performances and effectiveness of players in Euro2008. Adwalkers key objective is to drive web traffic to this site.

Adwalker specially designed an interactive soccer game which is displayed on the Adwalker screen for fans participation. The Castrol free kick challenge game involves taking a shot on the goal; if the participant scores they will be entered into the Castrol competition for the chance to win tickets to the UEFA Euro Semi-Finals and a JVC flat screen TV. The Adwalker data captures the fan's name, email and phone number and prints out a coupon in various languages specifying the competition and website details. Adwalker follows-up with an email notification to participants including a link to the Castrol website.

Simon Crisp, CEO Adwalker comments, 'Adwalker has provided Castrol with an all encompassing digital platform to promote the ‘Performance Index’ website. The real-time connectivity element will enable fans to access the ‘Performance Index’ quickly and efficiently whilst they relax in the Fan Zones.

The real Adwalker benefit however is the digital capability of the platform; unlike any other in today’s market it carries the power and sophistication to bring the message to the customer – anywhere and at anytime and in this instance in multiple languages.

We are delighted to be connecting such an important official sponsor, as Castrol, with hundreds of thousand of fans over the period of Euro 2008.'

Business Week Deploys Adwalkers at the Advertising 2.0 Convention

Adwalker were used to promote BusinessWeek.com and acted as a visual digital aid gathering data as they walked around covering all areas of the convention. Adwalker engaged attendees with a gift of free iTunes card and a chance to win a base decking station. The Adwalkers were accompanied by a Business Week rep who initiated conversation before presenting the Adwalker with the demonstration and market research content. The screen display depicts people and asks a simple question by selecting a topic that is most important to that person.

Julie Abrams, Business Week Senior Marketing Manager, comments, 'I just wanted to thank you again for all your hard work. From Adwalker production through execution, from the onsite team to logistics, the experience was flawless. My team and I had a great time yesterday and I received tremendous feedback both onsite from attendees as well as from my senior management team. Everyone is still buzzing.'

Adwalkers are targeting young professionals with gaming platform and digital coupons to drive online betting

The campaign to raise awareness and drive traffic to the Betdaq website started in Dublin’s city financial district. The first stage of the campaign looks very positive with over three hundred leads generated. The Adwalker body screens displays call to action loops asking people to answer sporting questions in order to redeem a €25 bet.

The Adwalker captures the target group’s details for ongoing marketing. The voucher is encoded with special access numbers and matched to customers data capture details. The customer is directed to the website to input their number and to receive the voucher. The concept to answer one or more questions correctly is very successful increasing traffic on the Betdaq website.

Karl Riley, Betdaq Marketing Director comments, 'We are very pleased to be working with Adwalker. They have taken great care to promote our brand in the right way and they have met our requirements with the minimum of fuss. I have thoroughly enjoyed working with them.'

Adwalker collected over twenty-six thousand leads for Reynolds over the ten days in eight markets

The Adwalker team data captured people's details in order to send a follow up corresponding email of promotional offers for online purchasing. The campaign was spread across different US markets. The agency running the campaign and staffing the event along with Adwalker were very professional and enjoyed doing the campaign.

The 19th World’s Petroleum Congress in Madrid Spain 2008 is taking place deploying Adwalkers to engage delegates

This event sometimes referred to as the Olympics of oil and gas industry will take place this summer in Spain. Sponsors Chevron is using Adwalkers at the four day event. The Adwalker team will interact and engage conference delegates. A specially designed quiz game will engage delegates while capturing their details. The Adwalkers will produce coupon print outs for delegates to redeem the Wall Street Journal.

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